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2017/06/15 | He Xu

Why Anthropology is Becoming Big Business in China

Long considered a pointless pursuit, companies are now turning to experts in the hope of understanding the roots of consumer behavior.

2017/02/22 | The Japan Times

Local Consumption Still Key to Japan's Growth

What are the factors behind Japan's slow growth of personal consumption?

2015/10/21 | Yang

Are Taiwan Fruits Too Sweet? Authorities To Retrieve Their Natural Flavor

Why do Taiwanese farmers grow fruits with high degree of sweetness but low production volume and not the other way around? People say this shows the market trend.

2015/08/26 | Yang

Taiwanese Are Willing to Line Up For 30 Minutes, But After That...

If it takes no time to obtain the commodity or if there is no one lining up for it, people cannot associate it with high quality service. The 30 minutes become the turning point of one’s mood while waiting in lines and play a key role in marketing tactics.