Marketing

Taiwan's online tourism marketing is nothing short of a disgrace.

Slim margins meant that when production costs later increased and more overseas competition emerged, Taiwanese firms had little choice but to transplant their factories offshore.

With booming voices and winning smiles, commercial event hosts chase fame and fortune in a shrinking offline industry.

Music sales no longer constitute the major source of revenue for musicians and record companies, particularly for indie bands. Instead, the music industry in China depends largely on live performances.

‘It’s like instant happiness.’ Or so says the entrepreneur behind an app that pays people to post adverts or advertise e-commerce deals on social media.

Some brands appear to be at a loss for where to start with virtual reality.

'It is a good sign if companies are planning to do more to connect with customers, but when the basics are weak, everything else is secondary'

Despite the good intentions behind recent efforts by young people to help Taiwanese farmers market their products, the agricultural sector faces more fundamental challenges.

Steeped in the contract-manufacturing ethos, companies still often fall short in their bid to become global brands.

Social media marketing takes a sharp turn with engaging content.

If it takes no time to obtain the commodity or if there is no one lining up for it, people cannot associate it with high quality service. The 30 minutes become the turning point of one’s mood while waiting in lines and play a key role in marketing tactics.