Taiwan's Online Tourism Marketing Spends Public Money for Nothing
Taiwan's online tourism marketing is nothing short of a disgrace.
Why does Taiwan still Have So Much Difficulty Creating Its Own Brands?
Slim margins meant that when production costs later increased and more overseas competition emerged, Taiwanese firms had little choice but to transplant their factories offshore.
2019 APEC the SMEA of the Ministry of Economic Affairs Hosts Innovation Sandbox Forum
We are looking forward that through "2019 Innovation Sandbox Forum", by the mutual agitate between the representatives of experts from various countries, we could enhance the understanding of all walks of life about innovation sandbox, and continue to spread the concept and spirit of innovative experiments, promote the application and development of smart technology, thus bringing a more convenient life for the people.
Backstage With China’s Smooth-Talking Emcees
With booming voices and winning smiles, commercial event hosts chase fame and fortune in a shrinking offline industry.
Behind the Beat in China: Indie Music, Festivals and the Performance Economy
Music sales no longer constitute the major source of revenue for musicians and record companies, particularly for indie bands. Instead, the music industry in China depends largely on live performances.
Open Innovative Sandbox! The government creates the field for experimenting innovative applications, and invites the experts, business owners, and civil community to create the future of smart life
Facing the impacts that technological innovation might bring on the industries, how should the government coordinate among the existing business owners, new players, and the consumers, update the current laws, and create a three-way win? What kind of “warm power” does Taiwan have to build a better and more convenient life for its people, and raise the international publicity at the same time?
This Startup Wants You to Make Money by Advertising to Your Friends on Facebook
‘It’s like instant happiness.’ Or so says the entrepreneur behind an app that pays people to post adverts or advertise e-commerce deals on social media.
The Time is Now for Marketers to Engage with VR
Some brands appear to be at a loss for where to start with virtual reality.
The Ministry of Economic Affairs and Board of Science and Technology Promote Innovation Sandbox Together to Demonstrate Government Support for Innovation and Entrepreneurship; MOEA Hosts “2018 Innovat
Directed by the Office of Science & Technology, Executive Yuan and hosted by the Ministry of Economic Affairs, the 2018 Innovation Sandbox Exchange Forum was hosted at NEO Studio, Taipei on October 3rd. Audrey Tang, Minister without Portfolio of the Executive Yuan, Zse-hong Tsai, Executive Secretary of the Office of Science & Technology, and Wellington L. Koo, Chairman of the Financial Supervisory Commission were all invited to attend. The Forum hopes to make innovation sandbox an important mechanism amid a comprehensive innovation entrepreneurship environment, as well as a driving force for innovation development in Taiwan.
Back to Basics: Why Communicating Starts with Being Human
'It is a good sign if companies are planning to do more to connect with customers, but when the basics are weak, everything else is secondary'
OPINION: Taiwanese Farmers Need Co-Ops, Not Brands or E-Tail
Despite the good intentions behind recent efforts by young people to help Taiwanese farmers market their products, the agricultural sector faces more fundamental challenges.
The News Lens Completes Series C Funding Round, Welcomes Key Strategic Investors
The new funding will contribute to brand restructuring, technical development and international expansion.
Where are Taiwan’s Brands?
Steeped in the contract-manufacturing ethos, companies still often fall short in their bid to become global brands.
Welcome to Facebook 360 Pictures
Social media marketing takes a sharp turn with engaging content.
Taiwan's Government Encourages Innovation through Creative Events, Regulatory Sandbox.
Taiwan’s government encourages enterprises to think out of the box and break through the restrictions on innovation. At the same time, the Small and Medium Enterprise Administration promoted their innovative regulatory sandbox through creative ways at the natural gourmet banquet.
Taiwanese Are Willing to Line Up For 30 Minutes, But After That...
If it takes no time to obtain the commodity or if there is no one lining up for it, people cannot associate it with high quality service. The 30 minutes become the turning point of one’s mood while waiting in lines and play a key role in marketing tactics.