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2018/04/20 | Kathy Cheng

Taiwan's Online Tourism Marketing Spends Public Money for Nothing

Taiwan's online tourism marketing is nothing short of a disgrace.

2017/11/25 | Philip Liu

Why does Taiwan still Have So Much Difficulty Creating Its Own Brands?

Slim margins meant that when production costs later increased and more overseas competition emerged, Taiwanese firms had little choice but to transplant their factories offshore.

2017/09/01 | Kenrick Davis

Backstage With China’s Smooth-Talking Emcees

With booming voices and winning smiles, commercial event hosts chase fame and fortune in a shrinking offline industry.

2017/08/04 | Anthony Fung

Behind the Beat in China: Indie Music, Festivals and the Performance Economy

Music sales no longer constitute the major source of revenue for musicians and record companies, particularly for indie bands. Instead, the music industry in China depends largely on live performances.

2017/03/17 | David Green

This Startup Wants You to Make Money by Advertising to Your Friends on Facebook

‘It’s like instant happiness.’ Or so says the entrepreneur behind an app that pays people to post adverts or advertise e-commerce deals on social media.

2016/11/30 |

The Time is Now for Marketers to Engage with VR

Some brands appear to be at a loss for where to start with virtual reality.

2016/11/01 | Yee Yan Leong

Back to Basics: Why Communicating Starts with Being Human

'It is a good sign if companies are planning to do more to connect with customers, but when the basics are weak, everything else is secondary'

2016/08/26 | Yuan-ling Liang

OPINION: Taiwanese Farmers Need Co-Ops, Not Brands or E-Tail

Despite the good intentions behind recent efforts by young people to help Taiwanese farmers market their products, the agricultural sector faces more fundamental challenges.

2016/08/09 | Matthew Fulco

Where are Taiwan’s Brands?

Steeped in the contract-manufacturing ethos, companies still often fall short in their bid to become global brands.

2016/07/15 | Ausra Narusyte

Welcome to Facebook 360 Pictures

Social media marketing takes a sharp turn with engaging content.

2015/08/26 | Yang

Taiwanese Are Willing to Line Up For 30 Minutes, But After That...

If it takes no time to obtain the commodity or if there is no one lining up for it, people cannot associate it with high quality service. The 30 minutes become the turning point of one’s mood while waiting in lines and play a key role in marketing tactics.