2018/07/09 |
The Truth Behind China's World Football Ambitions
Is China already a soccer superpower? Lucrative corporate partnerships have more than picked up the slack for its 75th ranked men's national team.
2017/10/15 |
Chinese Soccer's Corporate Social Responsibility Problem
Corporate social responsibility (CSR) has long been an important concept for sports organizations around the world keen to be seen as a force for good. Yet in China, where soccer in particular suffers from image problems and a lack of confidence in the integrity of the game, CSR has a long way to go.