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communication strategy


Back to Basics: Why Communicating Starts with Being Human

Yee Yan Leong

'It is a good sign if companies are planning to do more to connect with customers, but when the basics are weak, everything else is secondary'

cross-culturial communication

OPINION: Taiwanese Companies Must Learn To Value Communications

David Green

If Taiwan is aiming to promote many of its industries at international events, companies need to seriously consider to what it is they are promoting and how they intend to communicate it.

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