Martin Hiesboeck

Martin Hiesboeck

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Martin Hiesboeck is an international branding, corporate strategy and technology consultant with a focus on Asia, and the CMO and managing partner at Geber Brand Consulting. He works mainly with companies developing international brands, developing new technologies, and guides multinational companies on their journey in the Asian marketplace. A sought-after keynote speaker in both Chinese and English, he also teaches university courses in branding, digital marketing, and technology management. Follow him on Twitter:   


The Dangerous Arrogance of Taiwan's New Southbound Push

Martin Hiesboeck

Taiwan's New Southbound Policy smacks of colonial arrogance and misallocates company resources. Taiwan must focus on profitable markets rather than convenient geographies.

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