More and more of Taiwan’s large domestic conglomerates are seeking growth overseas, but their insistence on the Group brand structure muddles their brand image.
Taiwan is an engine of global sportswear and textile innovation, providing much of the knowhow that goes into garments and equipment made by companies like Nike, Adidas and Under Armour. Yet few people know of Taiwan's contribution to their clothes, and the country must do more to cultivate its brand image with end consumers.
While TaiSPO was once the go-to show for sports equipment buyers from around the globe, a repositioning is needed to deliver a new generation of meaningful growth for the industry.
Taiwan’s national identity would receive a big boost from association with professional cycling, but China looks increasingly likely to be the first-mover.
Without addressing the virus of high 'power distance,' Taiwanese firms will be unsuccessful in their transition to new business models with higher growth and higher margins.
'If we, as citizens of this nation do not actively support the value that is being created by companies and individuals here in Taiwan, we won’t realize a better future.'
Why aren’t Taiwanese firms trying to capture their full value by charging for their design and production engineering services?