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Eric C. Schwarz and Dongfeng Liu
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Eric C. Schwarz, is a Senior Lecturer in Sport Management at Victoria University, Melbourne, Australia. Dongfeng Liu is Co-Dean at Shanghai University of Sport.
Chinese Soccer's Corporate Social Responsibility Problem
Corporate social responsibility (CSR) has long been an important concept for sports organizations around the world keen to be seen as a force for good. Yet in China, where soccer in particular suffers from image problems and a lack of confidence in the integrity of the game, CSR has a long way to go.