Eric C. Schwarz and Dongfeng Liu
Author Profile :
Eric C. Schwarz, is a Senior Lecturer in Sport Management at Victoria University, Melbourne, Australia. Dongfeng Liu is Co-Dean at Shanghai University of Sport.
Corporate social responsibility (CSR) has long been an important concept for sports organizations around the world keen to be seen as a force for good. Yet in China, where soccer in particular suffers from image problems and a lack of confidence in the integrity of the game, CSR has a long way to go.