Simon Chadwick

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Simon Chadwick is a Professor of Sports Enterprise at Salford University, Manchester in the UK, where he is also a member of the Centre for Sports Business. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, and Thunderbird International Business Review. He has published fifteen books on sport and is a sports business columnist both for The Conversation and for the International Centre for Sports Security’s journal. Among his consultancy activities, Chadwick has worked with numerous organizations involved in sport including Adidas, FC Barcelona, and the Chinese Football Association. Chadwick’s views on sport are regularly covered by the media – he has been quoted in publications across the world including in the Wall Street Journal, Forbes, the Financial Times, The Economist and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, and CCTV.

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2017/04/29 | Simon Chadwick

China’s World Cup Bid: Playing for Time

Will China really have the patience to wait 20 years to realize its World Cup dream? Simon Chadwick takes a look at the bidding game.

2018/01/05 | Simon Chadwick

China's FIFA World Cup is Inevitable

Despite their national team's defeats, China's influence over the world of soccer is on the rise.

2018/02/06 | Simon Chadwick

Can China Learn to Dominate the Winter Olympics?

China is already preparing for the 2022 Beijing Olympics, but first the country must learn to ski.

2017/06/24 | Simon Chadwick

The World Cup is a Global Political Football

Will the 2022 World Cup need to find a new host country? Simon Chadwick takes a look at the controversial decision to host in the Gulf state, and those that would see it played elsewhere.

2017/07/21 | Simon Chadwick

China's Football Play Sees Xi Pushing Others Offside

President Xi Jinping may be leading the line in China’s football grand plans, but recent moves have caught others in the world game offside, Simon Chadwick writes.

2017/05/21 | Simon Chadwick

European Clubs Search for the Goal in China’s Football Frontier

Collaboration is key for Europe’s football giants if they want to be on the winning side in China, Simon Chadwick writes.