Kathy Cheng

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Kathy Cheng is a writer and creative consultant. She runs TrickyTaipei.com and is the author of Hey Taipei, the first English-language picture book about Taipei.

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2019/07/03 | Kathy Cheng

OPINION: EVA Air and the Sad State of Taiwanese Corporate Culture

Let's talk about how the EVA management reflects Taiwan's corporate culture.

2018/04/20 | Kathy Cheng

Taiwan's Online Tourism Marketing Spends Public Money for Nothing

Taiwan's online tourism marketing is nothing short of a disgrace.

2017/02/23 | Kathy Cheng

SURVEY: Does The Taiwanese Boomerang Exist?

Here are the results of a short survey on how overseas Taiwanese feel about moving back to Taiwan.

2016/11/12 | Kathy Cheng

The Five Least Business-Friendly Practices in Taiwan

If Taiwanese businesses want consumers’ respect, they need to earn it. Playing it cheap and chanting 'cha bu duo' has never worked, and it never will.

2016/11/01 | Kathy Cheng

[PHOTO STORY] A Redesigned Chinese Medicine Shop in Taipei

The popularity of Chinese medicine has been waning, but this traditional medicine clinic is rejuvenating itself through interior design.

2016/08/22 | Kathy Cheng

The LAX Connection: Taiwan at the Montreal 1976 Olympics

The 2016 Rio Olympics have just closed, but a story about Taiwan's 1976 Summer Olympics team has resurfaced.

2016/08/03 | Kathy Cheng

First 'Parenting Cafe' in Taipei Aims to be Different and Disruptive

The parenting industry in Taiwan has been slowly evolving in the past few years and this cafe wants to make a positive impact on the industry and society.

2016/07/27 | Kathy Cheng

Taiwan Fashion Label Goes to Paris

An online-only boutique producing fashion at a studio in Taoyuan, Taiwan, has appeared in fashion publications like Elle.fr and British Vogue.

2016/07/20 | Kathy Cheng

London Boutique Native & Co Showcases Taiwanese Design

'Taiwanese craft has great potential and one of our goals as a shop/design studio is to promote Taiwan as a nation of high quality craft and good taste.'