2017/05/26 |
China's Eye Turns to Southern Europe
Even though the Chinese economy is growing less than in the previous years, China continues to increase its investment abroad in order to cover the needs of its new economic model.
Ivana Casaburi
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Author Profile
Ivana Casaburi is an Associate Professor of International Marketing at ESADE Business and Law School. Her research areas include the internationalisation process of the Chinese company covering corporate strategy as well as marketing issues. She is the founder and the director of ESADE China Europe Club, an academic platform connecting Chinese companies established in Europe with local stakeholders. She has published several articles in academic as well as professional journals and is the author of the study “Chinese Investment Trends in Europe”, an annual report in its third edition. Further details can be found on her personal website here