Facebook Opens Manila Office to Connect with Local Businesses

Facebook Opens Manila Office to Connect with Local Businesses
Photo Credit: Jochen Eckel / dpa / Corbis / 達志影像

On April 21, Facebook officially opened its Manila office in the Philippines, where the social media platform is said to have 49 million users each month.

The internet giant sees Asia, especially Southeast Asia, as the fastest growing region for the company and has been establishing more offices in the area. It currently has offices in Taiwan, Hong Kong, Thailand, Singapore, Indonesia, Malaysia, South Korea and India.

Dan Neary, vice-president for Asia-Pacific of Facebook, said during last week’s launch that in addition to connecting with users in the region, the new office aims to collaborate with “agencies, large businesses… and small and medium-sized businesses as well.”

Neary said in his Facebook announcement of establishing the Manila office, “2 in 3 Filipinos are connected [with] a business page on Facebook, and they’re using the platform to discover new brands and products.”

Facebook has also appointed Digs Dimagiba, former mobile business director for Samsung, to head the Manila office.

“The Philippines is a country that has seen tremendous growth in connectivity in recent years, creating one of the world’s most highly engaged online populations,” said Dimagiba. “Filipinos on Facebook have 60% more friends than global average and send 30% more messages when compared globally.”

GMA News reports, Filipinos spend around 3.1 hours a day on mobile devices and are part of the heaviest users of social media platforms around the world.

Sources:
“With Manila office, Facebook aims to connect with business" (Business World)
“Facebook opens Manila office, appoints PH head and will hire" (InterAksyon)
Dan Neary Facebook Page
“Facebook launches PHL office " (GMA News)